Case Studies

See how our clients achieve global media coverage and real business impact.

Case Study

April 10, 2025

How Buzz Used a Press Release to Launch BAE Globally and Gain Instant Coverage

Client

Buzz (bae.travel), Singapore’s first agentic AI-licensed online travel agency

Channel

Google News, GlobeNewswire, Yahoo Finance, and international media outlets

Tool Leveraged

Global Coverage via Press Elevate

The Challenge

Buzz is the company behind BAE (Buzz AI Experience), an AI-powered travel companion with a fully interactive avatar. After successful pilots in Singapore and Saudi Arabia, the team was ready to announce BAE’s global expansion. But breaking through on an international scale without the backing of a major PR agency is no small feat, especially in the crowded travel tech space. The team needed to reach global tech and travel media simultaneously, build credibility fast, and position Buzz not just as an app, but as a genuinely category-defining innovation. They had a strong story. What they needed was the right platform to amplify it.

The Strategy

Using Press Elevate’s Global Coverage, Buzz crafted a compelling announcement centered on a genuinely newsworthy milestone: the global launch of the world’s first AI travel companion with an interactive avatar. The press release was structured to highlight several strong angles at once, including BAE’s Google backing, its fintech integration through BuzzPay, and its real-world deployments with tourism authorities in both Singapore and Saudi Arabia. Press Elevate’s distribution network pushed the release to high-authority outlets, ensuring it landed in the feeds that tech reporters and travel editors actively monitor. The metadata was optimized for search discoverability so the story could compound its reach well beyond the initial publish date.

The Result

The press release was picked up and published across GlobeNewswire, Yahoo Finance, and a range of international media outlets within hours of distribution. Coverage positioned Buzz as a pioneer in AI-powered travel, not just a startup with a product, but a company backed by Google with a proven, real-world track record across two countries and over 3 million custom avatars created. The story reached investors, travel industry professionals, and early adopters across multiple regions simultaneously, giving Buzz the kind of launch moment that typically requires a full agency campaign.

Impact

  • Secured multi-outlet international coverage from a single press release
  • Positioned BAE as a category-first innovation in the global travel tech conversation
  • Generated lasting discoverability through high-authority publication backlinks
  • Amplified brand credibility ahead of expansion into new markets
Case Study

August 8, 2025

How JinGangShan Expanded Its Global Reach Through Strategic Press Distribution

Client

Jingangshan (jingangshan.org), Asia-Pacific Buddhist organization with dojos across Indonesia, Malaysia, Taiwan, and Penang

Channel

International spiritual and cultural media, online news syndication

Tool Leveraged

Global Coverage via Press Elevate

The Challenge

Jingangshan, known internationally as Mount Kumgang or Mount Kongo, is a Buddhist organization with a meaningful presence across Southeast Asia, including dojos in Indonesia, Malaysia, and Taiwan. Under the guidance of Master Shang Zong Xia Yang, the organization hosts regular ceremonies, international assemblies, and cross-border spiritual events throughout the year. Despite its rich history and active community, Jingangshan faced a challenge that many mission-driven organizations encounter: how to reach broader audiences outside their existing network. Their upcoming activities and Asia-Pacific General Assembly carried genuine news value, but they lacked the media infrastructure to make that story travel to an international audience.

The Strategy

With Press Elevate’s Global Coverage, Jingangshan published a release timed to raise awareness about their international programs, the significance of their spiritual community across the Asia-Pacific region, and their ongoing cooperation initiatives, including partnerships spanning Indonesia, Taiwan, and Malaysia. The release was written in clear, accessible English and distributed through channels that reach both spiritual community media and a broader international audience interested in cultural and interfaith topics. The goal was not just visibility. It was to establish Jingangshan as a recognized institution within global conversations about spiritual heritage and cross-border cooperation.

The Result

The press release succeeded in extending Jingangshan’s reach well beyond their existing web presence and community circles. Their story became accessible to international readers who might otherwise never have encountered the organization, laying important groundwork ahead of their larger assembly events and cooperative development initiatives. The effort also reinforced their digital presence, creating indexed content that supports discoverability when journalists, researchers, or potential partners search for Buddhist organizations operating across the Asia-Pacific region.

Impact

  • Extended the organization’s reach beyond their existing regional community
  • Built a discoverable English-language media footprint for a historically under-represented institution
  • Strengthened credibility with international partners ahead of cooperative programs
  • Created lasting indexed content to support long-term search visibility
Case Study

July 28, 2025

How That’s Fencing Ranked for “Best Timber Fencing Melbourne” in Under 4 Hours

Client

That’s Fencing, a premium timber fencing company serving Melbourne homeowners

Channel

Google AI Overviews, Perplexity, ChatGPT

Tool Leveraged

AI Indexing via Press Elevate’s Global Coverage

The Challenge

That’s Fencing had the craftsmanship, the reviews, and the track record that Melbourne homeowners look for. What they did not have was visibility where it mattered most: the AI-generated answer panels that now sit at the top of Google, Perplexity, and ChatGPT for searches like “Best Timber Fencing Melbourne.” These high-intent queries represent customers who have already made up their mind to buy; they are just choosing who. Local directories dominated those results, and That’s Fencing was not in the picture. Traditional SEO would take months to shift that. They needed traction immediately, in a market that was not going to wait.

The Strategy

Press Elevate’s AI Indexing feature was used to create and distribute a press release built from the ground up for AI search discoverability. The release was written with entity-rich language and structured metadata that signals topical authority to systems like Google’s Search Generative Experience and Perplexity’s answer engine. Distribution went through Press Elevate’s press release network, targeting the high-authority publisher surfaces that feed directly into AI data pipelines. Indexing was tracked in real time, with automatic re-pings sent to accelerate how quickly the content was surfaced in AI responses.

The Result

Within four hours of the release going live, That’s Fencing was appearing in Google AI Overviews, Perplexity answer cards, and ChatGPT responses for their core target query. They went from having zero AI search presence to outranking established local directories and competitors running much larger marketing budgets, all without a single month of traditional SEO groundwork.

Impact

  • Ranked in Google AI Overviews, Perplexity, and ChatGPT within 4 hours
  • Outperformed local directories and well-funded competitors for a high-intent commercial query
  • Delivered immediate visibility without waiting months for organic SEO to build
  • Established a durable AI search presence that keeps compounding over time
Case Study

July 28, 2025

How Whizzy Digital Ranked #1 for “Best Marketing Agency in USA/EMEA” in 48 Hours

Client

Whizzy Digital, a full-service marketing agency driving data-powered growth

Channel

Google AI Overviews, Perplexity

Tool Leveraged

AI Indexing via Press Elevate

The Challenge

When a CMO or head of growth types “Best Marketing Agency in USA/EMEA” into Google or Perplexity, the handful of brands that appear inside AI-generated answer panels carry something money cannot easily buy: implied credibility. Whizzy Digital was doing exceptional work for their clients, but they had no presence in those panels. Breaking into AI Overviews for fiercely competitive commercial queries is notoriously difficult. Traditional SEO tactics alone rarely cut through, and the usual approach of building domain authority over months was not fast enough. They needed to be in front of decision-stage buyers, and they needed it now.

The Strategy

Press Elevate’s AI Indexing handled the full lift. The platform generated an AI-optimized press release using entity-rich language specifically designed to signal topical authority across Whizzy Digital’s target keyword cluster. Structured schema and LLM-friendly metadata were embedded to flag the content as directly relevant to AI ranking systems. The release was syndicated across top-tier publishers and simultaneously fed into Press Elevate’s proprietary AI data pipeline, the same one consumed by Google’s Search Generative Experience and Perplexity when generating answer panels. Indexing signals were monitored in real time, with automatic re-pings where needed to accelerate inclusion.

The Result

Just 48 hours after the release went live, Whizzy Digital was appearing in Google AI Overviews and Perplexity answer cards for “Best Marketing Agency in USA/EMEA” and related queries. The placement put them alongside, and in several cases ahead of, agencies with far larger PR budgets and years of established domain authority. Prospects who discovered Whizzy Digital through AI search arrived pre-qualified and already carrying the implicit endorsement of being featured in an AI answer panel, which meaningfully shortened the sales conversation.

Impact

  • Secured top-of-page AI search presence in 48 hours for a high-commercial-intent query
  • Reached decision-stage buyers actively comparing agencies across the USA and EMEA
  • Built durable semantic authority that continues to outperform larger rivals in AI rankings
Case Study

July 28, 2025

How Hedy AI Ranked on Perplexity in Less Than 24 Hours

Client

Hedy, AI meeting coach (hedy.ai)

Platform

Perplexity.ai

Tool Leveraged

AI Indexing via Press Elevate’s Global Coverage

The Challenge

Hedy had built something genuinely useful: an AI coach that sits in the background of meetings and helps users communicate, respond, and perform better in real time. Their ideal customer, including early adopters, productivity-obsessed professionals, and tech-forward teams, was exactly the kind of audience that uses Perplexity to discover new tools. The problem was that Hedy had no presence there at all. In a category where discovery happens fast and first-mover positioning matters enormously, being invisible on Perplexity meant missing the users most likely to try, love, and evangelize the product. Standard content marketing would take too long. They needed to be indexed now.

The Strategy

The Hedy team used Press Elevate’s AI Indexing to generate and distribute a press release built specifically around how Perplexity’s indexing engine works. Rather than writing a generic product announcement, the content was structured to mirror the natural query-answer format that Perplexity pulls from when a user asks for productivity tool recommendations. The release was seeded across high-authority publisher surfaces that Perplexity actively crawls, with target keywords mapped to the real language their audience uses when searching for AI meeting tools. Distribution was handled through Press Elevate’s press release network to maximize surface area across the sources that feed Perplexity’s responses.

The Result

Within 24 hours, Hedy was ranking for multiple target keywords on Perplexity and capturing organic discovery traffic from users actively searching for AI productivity solutions. The brand went from having no Perplexity footprint to appearing in answers for competitive category queries, without a single paid placement or months of content build-up.

Impact

  • Indexed on Perplexity for multiple target keywords within 24 hours of distribution
  • Reached AI early adopters, Hedy’s core customer profile, at the exact moment of search intent
  • Established first-mover positioning in a fast-moving AI productivity category
Case Study

July 28, 2025

How Life Backup Plan Turned One Press Release into National TV Coverage and a Podcast Feature

Client

Life Backup Plan, a secure digital vault that preserves critical life and legacy information for families

Channel

Business Today, Fox Business News, Bloomberg International

Tool Leveraged

Global Coverage via Press Elevate

The Challenge

Life Backup Plan had just done something impressive: placed in Pepperdine’s Most Fundable Companies competition. With the TiE Global Angel Investor Summit on the horizon, the timing was perfect to generate national media attention. But for a bootstrapped founder without agency connections or a dedicated PR team, broadcast exposure typically requires inside relationships that take years to build. The window was short. Momentum from a competition win fades quickly if nothing comes next. Life Backup Plan needed to convert that credibility into media coverage before the news cycle moved on, and they needed it to reach investors and consumers simultaneously.

The Strategy

Press Elevate’s Global Coverage was used to craft and push a broadcast-optimized announcement that led with the competition win and positioned Life Backup Plan as a timely, investor-relevant story in the personal finance and legacy planning space. Metadata was structured specifically to appeal to producers covering entrepreneurship and family financial planning. Press Elevate’s AI-driven targeting surfaced the release to broadcast producers whose editorial focus matched the story, which was a far more efficient approach than untargeted outreach. The timing was engineered to build social proof and visibility in the days immediately ahead of the investor summit, so attendees would already be familiar with the brand when the founder walked in.

The Result

Within days of distribution, Life Backup Plan was invited for a five-minute feature on Business Today, along with several supporting segments. Coverage extended to Fox Business News and Bloomberg International, reaching a combined audience of millions. A summit attendee who had seen the press release followed up to book the founder for a dedicated 30-minute LA-market feature. One well-crafted, well-distributed press release opened doors that would typically take months of cold pitching to unlock.

Impact

  • Secured coverage across Business Today, Fox Business News, and Bloomberg International
  • Generated investor-audience visibility at precisely the right moment before a major summit
  • Earned a 30-minute feature interview directly from a summit attendee who read the release
  • Built compounding credibility that supports ongoing fundraising and market expansion